HP today announced that BridgeshirePackaging Ltd, of Somercotes, Derbyshire, UK, has installed the world’s first HP Scitex FB7600 Industrial Press to increase production of point-of-purchase (POP) and point-of-sale (POS) display units.

Launched in October 2011, the HP Scitex FB7600 Industrial Press is a high-volume production printer that delivers high-quality print on a wide range of substrates up to 1in (25mm) thick. Using new HP FB225 Scitex UV-curable ink, the press operates in eight print modes with a maximum output of 95 full-size sheets⁽¹⁾ per hour (5,380ft²/hr). The press, which can be used for printing films, papers and synthetics, is being used by BridgeshirePackaging for high-quality POP/POS displays, primarily on corrugated board.

“Investing in the HP Scitex FB7600 Industrial Press was a big step and we followed a careful decision-making process,” said Andrew Whittle, director, Bridgeshire Packaging. “Our objective was to improve our production efficiency and reduce turnaround times.”

With national and international retail and industrial customers demanding display and packaging products within 48 and 24 hours, the company was looking for a production press that could meet the challenge.

“Already we are asking ourselves how we managed without the FB7600,” Whittle said. “With the increased production capabilities, we are able to expand our capacity. We’re in the process of building a sales team dedicated to the digital market and plan to increase the number of shifts we operate.”

Bridgeshire Packaging’s press was installed in mid-November last year and the press was in full operation by the second week of December.

Bridgeshire Packaging was established in 1989 as a conventional corrugated manufacturer and has evolved into a one-stop print service provider offering design, conventional and digital print, die-cutting, collating, assembly and distribution services. Apart from POP/POS displays, the company designs and produces counter display units (CDUs), free standing units (FSUs) and pallet displays.

“At present, about 95 percent of the output on the HP Scitex FB7600 Industrial Press is on corrugated board, but we also run Foamex as well avinyls and correx for outdoor banners,” said Whittle.

Bridgeshire Packaging has strong environmental interests as well and recycles waste corrugated into products including fuel, animal bedding and its patented Pal-foot, a transit packaging solution for rigid bodied products, such as white goods, and POS displays.

“I’m very impressed with the production and efficiency of our HP Scitex FB7600 Industrial Press,” Whittle concludes. “It is meeting our objectives of improved quality and cost-effectiveness, and is reducing turnaround times, enabling us to satisfy customer demands and our business goals.”

More information about HP large-format sign and display solutions is available at www.hp.com/go/scitex, through the HP Graphic Arts Twitter feed and on YouTube at www.youtube.com/hpgraphicarts