SGIA's industry leading graphics producers will come together next month for the annual SPIRE meeting (La Jolla, California; February 26–29), to discuss how businesses can adapt their sales culture to a rapidly changing market.

"SPIRE offers a great networking opportunity,” said Meisel president and SPIRE member, George Conant. “We get to share experiences with other business owners and industry leaders about the issues we all faced this year, and then compare notes on the outlook for the upcoming year."

Todd Cohen, president and founder of Sales Leader LLC, will discuss the role of the sales team in leading the way to developing a sales culture; the rights and wrongs of compensation; and why sales teams fail, and what can be done to prevent it.

Mark Coudray, of Coudray Graphic Technologies, will evaluate how emerging trends and consumer behavior are changing the graphics marketplace, using case studies to help attendees trigger ideas and strategies for improving their competitive position in the marketplace.

Chuck Huttinger, of GFX; Terry Corman, of Firehouse; and Conrad Desender, of Intergraphics Decal Ltd. will provide the three SPIRE Member Company profiles in 2012.

SGIA thanks and recognizes the 2012 SPIRE sponsors: Durst Image Technology, EFI, FLEXcon and FUJIFILM.

For more information about SPIRE 2012, visit SGIA.org, Keyword: SPIRE.