Alder Technology announced today the hiring of David Archer who is spearheading Business Development.  Archer brings over 30 years of experience in the printing industry and has an extensive knowledge of industry equipment, software and best practices.  He uses this experience to help customers improve productivity, cut costs and solve problems.

“We are very excited to have such a high caliber of professional handling our business development for Alder,“ said Bruce Bayne, President of Alder Technology.  “David’s extensive experience, stellar reputation and dedication to the industry make him a valuable addition to our team.”

Prior to Alder Technology, David was an Account Executive for Presstek and managed business in five western states. His knowledge of the printing industry is intricate due to his 20 plus years with LDR, one of the largest equipment and supply distributors in the country, before its demise in 2001.  As Director of Sales and Marketing for B&B Print Source, he was involved in branding, marketing, forecasting and sales.

In addition to his sales and management experience, David had his own business offering part-time sales training and facilitating. He’s worked with dozens of company owners and hundreds of sales professionals in the Graphic Arts industry.  His advice concentrates on disciplines for increasing sales, exploring untapped markets, and enhancing current technologies and core competencies.  He periodically writes sales oriented articles for various industry related publications.  

David has a degree in Visual Communications Technology and has certifications from some of the nation’s top sales training courses including 3M, DuPont, and Xerox.