It was a year of growth, development and worldwide accomplishments for WoodWing Software in 2011, as the company was able to significantly strengthen its position as a leading developer of cost-effective workflow solutions for newspaper, magazine, corporate publishers and agencies.

Adobe and WoodWing initiate the next wave in digital publishing

As part of their mission to offer the best possible Digital Publishing Solution, Adobe and WoodWing formed theDigital Publishing Alliance, which was announced in October. WoodWing released Enterprise 7.5 in early December, featuring the tight integration of both Enterprise and its content management application Content Station with the Adobe Digital Publishing Suite (DPS).

This enables publishers to create compelling interactive publications in a controlled workflow environment based on Enterprise, using WoodWing´s workflow-friendly Digital Publishing Tools. When the creative process is completed, they can leverage the Adobe DPS to easily distribute their digital content to the reader´s devices. To measure the success of their digital editions, publishers can use Adobe DPS analytics powered by Omniture.

“Tablets have been widely adopted by both publishers and readers,” said Erik Schut, President of WoodWing Software. “Publishers now need to focus on merging their tablet publishing activities with print and Web production getting their publications on tablets quickly and in the most cost-effective way. With the integration of the Adobe DPS in our Enterprise system, we provide publishers the tools to implement an efficient multi-channel publishing strategy.”

Renowned magazine and newspaper publishers voted for WoodWing for print and digital

A number of well-known publishers around the world selected WoodWing Enterprise as their new platform for the time- and cost-efficient production of their print and digital publications in 2011. In January, the Dutch publisher Weekbladpers brought seven of its publications to the iPad, followed in March by Meredith Corporation launching three of its most popular magazine brands on the iPad – both using WoodWing´s Digital Publishing Tools. It wasn’t just the digital world that turned to WoodWing, as print publications continued to select Enterprise, as well. In April, The Japan Times, a daily newspaper, went live with a 60-user Enterprise system to efficiently publish its printed edition.

In July, WoodWing announced that the South African magazine publisher Media24 published its first print and tablet publications leveraging the power of Enterprise. In September, two major daily Swiss newspapers – The Tages-Anzeiger published by Tamedia and the Neue Luzerner Zeitung by the NZZ Media Group – started to take advantage of the workflow benefits of WoodWing Enterprise to publish their daily print editions. Another scoop: In December, the Frankfurter Allgemeine Sonntagszeitung, the renowned German Sunday newspaper, became available on the iPad with the help of WoodWing´s Digital Publishing Tools.

In addition, numerous other magazine and newspaper publishers, corporates and agencies worldwide implemented WoodWing Enterprise and Content Station to manage, create and publish static, dynamic and interactive content for all media channels, including print, Web, social, smart phones and tablets.

“We offer a scalable, affordable, end-to-end publishing solution to satisfy our customers’ print and digital publishing requirements,” said Hans Janssen, CEO of WoodWing Software. “The great interest of publishing houses and corporate publishers worldwide is the proof that our approach perfectly addresses their needs.”

WoodWing looks back to a number of very successful events

WoodWing attended several tradeshows over the past year, including the IFRA Expo 2011 in Vienna in October, where WoodWing´s booth was one of the busiest stops. At IFRA, no less than four WoodWing customers were successful at the XMA Awards – News International Newspapers (UK) for The Sunday Times, Aftenposten Multimedia (Norway) for Aftenposten, Eesti Ajalehed (Estonia) for Eesti Ekspress Pro and Media Corp (Singapore) for Style Living were honored for the outstanding interactive content and reader experience offered by the tablet apps they created with WoodWing´s Digital Publishing Solution.

In late May, 350 participants from 33 countries attended the WoodWing Xperience in Amsterdam. During the high-profile event, they gathered in-depth knowledge enabling them to implement successful strategies to keep up with the publishing revolution.

WoodWing World Tour becomes “The Next Wave Tour”

WoodWing also continued its very successful WoodWing World Tour, a global series of free intensive one-day informational sessions. The events took place on three continents, in San Francisco, Stockholm and Kuala Lumpur, providing in total nearly 500 attendees with the latest news and in-depth knowledge about modern multi-channel publishing.

Leveraging the huge success of its World Tour, WoodWing will kick off “The Next Wave Tour” this year. “Now, that the publishing industry has passed the initial tablet hype, we want to support our customers to make tablet publishing a profitable business by sharing our vision of the next wave in digital publishing,” Janssen said. “Together with Adobe and regional partners, we´ll show how publishers can manage this new channel within their existing workflows.” The first event takes place on January 24 in Amsterdam, and the tour will continue during the year with stops in the U.S., South America, Europe and Asia. More details can be found soon on www.woodwing.com.