Managing Editor Inc. (MEI) today announced the appointment of Craig Roth as senior vice president of sales.

Roth, a publishing veteran from the healthcare and trade publication markets, will develop strategies and identify new areas of opportunity for MEI. He’ll also focus on helping clients leverage technology to meet new challenges in digital publishing.

“We’re very pleased to have Craig Roth on board to lead our expansion into new markets,” said Mark Leister, MEI’s senior vice president of business development.

Roth has led publishing and sales teams for numerous health, b-to-b and other specialty titles in a wide variety of media, including technology news and analysis. Prior to joining MEI, he worked at Hearst Business Media, CMP-United Business Media, Vendome Group, Advanstar and Penton. He is a graduate of Syracuse University.

“This is an exciting time for both technology and content,” said Roth. “Companies across all markets are looking to embrace technologies like tablet publishing, social features and software as a service, and we’re looking forward to helping them get there.”

Managing Editor Inc., an Adobe premier development partner, develops quality, proven publishing software. MEI specializes in providing tools that manage content for any output medium — print, online, tablets such as the iPad, mobile devices such as the iPhone and other digital formats. Solutions include the Page Director^® Series of Advertising and Classified Layout Systems, vjoon K4™ Cross-Media Publishing Platform, Integrated Production Suite (IPS) and IPS AdTrac. Learn more at www.maned.com.