IWCO Direct, a leading national provider of direct marketing solutions, has announced that Debora Haskel, vice president-marketing, has been selected to chair the Cross Media Toolkit Track at the 2012 PODi AppForum. Held January 23 – 25, 2012 in Las Vegas, the AppForum is the longest running event focused on emerging, high-margin business opportunities made possible by digital printing. This is the third consecutive year Haskel has been a Track Chair at the AppForum.

As Chair, Haskel will ensure the Cross Media Toolkit Track offers business owners and sales executives insight into building effective cross media campaigns. Educational sessions for the Cross Media Toolkit Track will focus on successfully incorporating social media and print; employing eye-tracking analysis to analyze design effectiveness; leveraging cross media marketing tools; and utilizing QR codes, landing pages and automation to effectively create direct marketing campaigns.

“I am honored to be selected as Cross Media Toolkit Chair,” said Haskel. “It is rewarding to share our expertise in direct marketing within such a high-energy environment.”

In addition to her duties at Track Chair, Haskel will also co-present a session with Theo Pettaras, CEO of Digitalpress Pty Limited, entitled “Innovations in Print Design that Engage Response.” During the session Haskel will share how marketers can use the latest advancements in high-volume digital printing technology to drive greater personalization and ROI in their next direct mail campaigns.