Blurb, the creative publishing platform, today announced their first step into the ebook market with ebooks for Apple's iPad® and iPhone®. Not only are the Blurb ebooks truly optimized to display images and text beautifully, they are created using Blurb's easy-to-use bookmaking tools, Bookify(TM) and BookSmart®. Moreover, any book previously created with these tools can now be output as an ebook, automatically, with a click of a button.

Until now most self-published authors wanting to create a visually rich ebook had to hire a software developer to produce it, costing hundreds if not thousands of dollars and taking many weeks. With Blurb's new ebook offering, the file conversion happens automatically in moments, and costs just $1.99 per download, saving Blurb authors considerable time, money and frustration.

"This is not just an ebook offering, it's way more than that. Blurb now lets authors create their book once and then output their book to either print or ebook formats, from the same file, quickly and automatically. Fans and customers can then buy whichever version they prefer at the Blurb bookstore. That's game-changing. Plus there's more to come," said Eileen Gittins, Founder and CEO.

Blurb ebooks include all the design and interaction benefits of Apple iOS® technology: two-page spreads, pinch and zoom capabilities and uncompressed images, providing a stunningly rich visual experience, with no quality compromise.

Like all Blurb books, ebooks can be listed for sale at the Blurb bookstore. Authors can set their own price and keep 100% of the mark-up from sales.

More information about ebooks can be found at: http://www.blurb.com/ebook

About Blurb®Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify(TM) online bookmaking tool, Blurb's free, award-winning Blurb BookSmart® app or by using Blurb's PDF to Book workflow. Blurb's bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb's social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped just under 1.4 million books to more than 70 countries and territories. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit www.blurb.com .