X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, today announced that X-Rite's new i1Profiler software was selected as the profiling application of choice for HP Scitex wide- and super-wide format printers for signage and industrial applications, such as billboards, banners, street advertising and packaging.

Through this licensing agreement, HP's support and engineering teams will be equipped with X-Rite's i1Profiler software and i1Pro spectrophotometers to create standard ICC profiles to embed into all HP Scitex printers and to additionally provide their customers with custom ICC profiles needed for their specific wide-format color-critical production environments. The ICC profiles generated by X-Rite's i1Profiler offer color accuracy unrivaled by any competitive solution available on the market. Using custom ICC profiles, users will be able to achieve the best color quickly knowing that, if needed, they can further enhance it through iteration using additional patches or spot colors. This iterative capability offers an unprecedented level of color control over the output quality of their HP Scitex wide format imaging workflows. In addition, X-Rite has further improved their patch recognition algorithm to have a clear and error free reading of test charts even when printer resolution is low, which improves the already excellent user friendliness of X-Rite color management solutions.

"Our long history with HP has generated some of the industry's most innovative color management solutions over the years. Thanks to this latest development, wide format customers now have access to the industry's most advanced profiling technology," commented Jan Keller, worldwide OEM Sales vice president at X-Rite.

"Color management has become a crucial element in any wide-format printing workflow as users become more aware of the advantages in delivering consistent, accurate color to their customers. X-Rite's i1Profiler next-generation profiling technology enables HP Scitex wide-format and signage customers to implement a solid color management strategy that will improve their competitive advantage in the marketplace," said Yariv Avisar, vice president and general manager, Scitex Large-format Printing Division, HP.

X-Rite's i1Profiler lets users easily build printer profiles for digital press workflows up to 8-colors (CMYK + 4). This reliable, intelligent, iterative technology is extremely robust and allows the user to maximize the color reproduction of their printer for further profile optimization based on any combination of images, spot colors or captured colors, resulting in the best possible image quality and color accuracy. Users can select from any of the included PANTONE color libraries, including the new PANTONE PLUS SERIES. Users can further adapt their profiles to specific ambient light conditions, compensate for optical brighteners in their papers (with an i1iSis), and utilize simple yet sophisticated controls for black separation. i1Profiler lets users save and reuse assets or preferred settings with drag-and-drop functionality - meaning profile generation workflows can be created or shared with others quickly, easily and efficiently. This exchange functionality also allows users to communicate palette information and other color data across the office or around the world using X-Rite's Color Exchange Format (CxF) for the most comprehensive digital color data exchange.

For more information on these solutions, upgrades, and pricing, please visit www.xrite.com, or contact your local X-Rite press representative.