A handful of luscious paper, a splash of saturated color, a dollop of tangy texture, a smidgen of aromatic inspiration - the makings of a delectable printed piece.

But how will you add the spices? Will it be a heaping helping or just a dash of specialty finishing techniques?

PaperSpecs' next free webinar "Mixing It Up: Combining Specialty Finishing Processes" will show attendees how to effectively combine specialty finishing techniques to achieve a printed piece that stands out from the marketing crowd, ensures the desired results, communicates the right message, and leaves clients finger-licking happy.

Special guest speaker, Sheila Donnelly of Precise Continental, will present an artistic, modern, and fun menu of specialty processes that you can mix and match to create business cards, letterhead, folders, invitations, and brochures that satisfy the pickiest of customers in a marketplace with a decidedly discerning palette.

Donnelly will not only share examples of projects that combined specialty processes to rave reviews. She'll also uncover the main ingredients for successfully mixing finishing techniques:

When it's appropriate to add more than one specialty process
How to plan a project that's designed with multiple finishing processes
How to select specialty finishing techniques to enhance the message
How a specialty mix-and-match is elevated with the right paper choice
What scenario can send your design back to the cutting board
"Combining specialty processes gives the opportunity to take what would be an average piece and make it unique," says Donnelly. "There's nothing more appealing than holding a beautiful piece of paper that's been enhanced with the right combination of specialty processes."

You don't want to miss "Mixing It Up." This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.

When: Thursday, October 27, 2011
2:00 p.m. Eastern