The retail landscape often resembles the weather patterns in Chicago. If you don’t like it, wait a few minutes because it will change. Retail marketers should keep that thought in mind when attending the Shopper Marketing Expo next week in the Windy City. The MATLET Group (booth #931) will offer attendees viable solutions to give their Point-of-Sale and Point-of-Purchase displays a better return on investment. The two-day show runs October 19-20 on the lakefront at Navy Pier.

“Point-of-Sale (POS) and Point-of-Purchase (POP) displays are still one of the best ways to advertise consumer products and services and cost-effectively reach customers,” said Rocky Abbett, Vice President of NOVA Marketing Services, in St. Louis. NOVA is the fulfillment division of The MATLET Group’s three-pronged operation, which includes commercial printer Central Florida Press in Orlando, Florida and Packaging Graphics in Pawtucket, Rhode Island.

“Companies spend billions of dollars every year producing high end POP displays and intricate POS printed products. Why spend all of that money and energy only to have your well-planned marketing program wind up sitting in storage? Or end up costing twice as much to ship because it’s too large? That’s how we can help, and what we’re prepared to discuss at the Shopper Marketing Expo.”

The MATLET Group combines the strength of its technology and equipment with the development of creative solutions to deliver outstanding product packaging and exceptional promotional campaigns and sales materials, along with warehousing and distribution capabilities. NOVA has for 15 years managed the design and development stage of the creative process. They’ve perfected the process to ensure that programs are executed flawlessly on time and on budget.

“We understand that in-store marketing campaigns present the best opportunity to influence a buyer at the point-of-sale. Failure in execution means lost revenue,” said Abbett, who handles fulfillment programs for Fortune 100 companies. “Our program planning tools, customized software solutions and defined implementation processes minimize the chances of a merchandiser error. We also can help reduce freight costs and guarantee on-time delivery of any program materials.”

This is made possible since NOVA maintains partnerships with thousands of merchandisers who install POS and POP displays in retail stores. Abbett says his team designs packaging to protect a product that’s being shipped and finds the least expensive shipping method. NOVA’s pre-assembled displays also are packed to minimize handling once it reaches the retail location.

“We put together store assignment sheets that are easy to read and understand. It provides merchandisers with all of the information they need in order to be successful at the local store level,” Abbett revealed. “The POS materials are picked, packed and kitted for the individual store location, which minimizes the installation time for merchandisers and reduces the window for possible errors. We’ve perfected this routine to the point where it’s become second nature to us.”

For more information about The MATLET Group or NOVA Marketing Services, please visit www.thematletgroup.com or www.novamktg.com.