Agfa Graphics takes its production automation expertise to the cloud with :Arkitex Eversify, a SaaS (Software as a Service) solution designed specifically for newspapers that are looking for a straightforward way to enter the new world of mobile digital publishing without increasing production costs while still providing a rich reading experience.

:Arkitex Eversify allows publishers to deliver their newspapers to a variety of tablet and smart mobile devices. :Arkitex Eversify uses HTML5, which allows clear separation of style from content and delivers a powerful presentation in the form of sophisticated image handling, audio and video animation. Embedded Javascript allows search, bookmarks, and access to other online links, such as Facebook, Twitter, and other publisher-specific functionality.

“Publishers are in the content business. Just as Agfa Graphics has helped them get their content on plates and finally on paper, with :Arkitex Eversify we can convert their content to a mobile platform. E-media and print will coexist. Our solution will allow newspapers to make money from e-media without having to make a large investment in technology and personnel.”said Jeff Cord, Newspaper software group at Agfa Graphics.

How :Arkitex Eversify works
Content is captured or delivered from any content system in use today at the newspaper – be it Editorial or Web – by the :Arkitex Eversify server. The data is analysed and automatically processed through Agfa Graphics' intelligent content mapping and template technology to produce an issue that is ready to preview and edit if necessary. The final publication is delivered to any hosting environment to be accessed by the complementary branded reader application. Within the App, that also supports dynamic content, the reader then accesses a highly interactive and robust reading experience.

“The beauty of :Arkitex Eversify is that there is no interruption to the everyday production process. It uses the newspaper’s existing methods for print production. So there is minimal effort yet publishers have complete control over the look and feel, which is important for branding purposes. And unlike other e-media programs it is not design-program centric, which is extremely time consuming and costly,” said Jeff Cord.

:Arkitex Eversify service will be available to publishers by mid-2012 in Europe followed later by North America and the rest of the world.