Gröbenzell, Germany, – Metrics, the leading provider of Management Information Systems for the printing industry in Latin America, is exhibiting as a technology partner with the PrintCity Alliance at drupa, Düsseldorf, Germany, May 3-16, 2012.

PrintCity Alliance members are again planning a very strong presence at drupa in Hall 6, focusing on topics that the worldwide printing & packaging industry see as most important. The opportunity to exhibit with a leading supplier of business information systems like Metrics will both complement the PrintCity visitor attractions already planned, as well as give the Brazilian company maximum exposure at this international fair.

Metrics at drupa 2012

Metrics MIS offers a modular system that includes CRM, Estimating, Production Planning and Control and JDF connectivity. It's been used by some of the most important printing and packaging companies in Latin America.

According to Osmar Barbosa, CEO of Metrics, "the increasing importance of Management Information Systems to integrate and support the printing operation has a direct relation with the Lean, Green, Seen concept of PrintCity, because it can help printers to reduce the waste of resources while providing the services that customers are requiring."

At drupa 2012 Metrics will present many innovations developed on their products since drupa 2008. "Being part of PrintCity is important for our strategy of bringing our solutions to new markets where our products can really help customers."

Benefits of Metrics MIS Technology for Customers

Gráfica Aquarela, a leading Brazilian commercial printing company, has implemented Metrics MIS as an integrated solution to manage all sales and production processes including manroland presses, and is experiencing many benefits of this integration.

The implementation of Metrics MIS was a made due to the strong integration and automation that the solution could bring to their processes.

From estimating to job ticket, scheduling, production control, materials management and costing, all tasks are controlled giving managers the vision they need to support business decisions. According to Marcelo Marangoni, Aquarela's CFO, "The reliability offered by the integration between Metrics' software and manroland's presses is essential for our business. The system is able to monitor every occurrence on the machines automatically and in real time, allowing quick decision-making and avoiding mistakes and delays in delivering the products to the customer".

Aquarela has been in the market for 51 years and is a good sample of a company that learned how to reinvent their business to remain competitive, as a leader in the Brazilian printing industry.

Metrics is based in São Paulo with customers in Brazil, Argentina, Chile, Colombia, Costa Rica, El Salvador, Mexico and Peru. The company was formed in 1998, the same year as PrintCity, and has major international expansion plans for 2012.

For more information on Metrics, please visit www.metrics.com.br