PARAMUS, N.J., FEBRUARY 20, 2004 – Following the enthusiastic response to its first conference dedicated to mailing and fulfillment, held last year, the National Association for Printing Leadership (NAPL) is hosting Redefining Your Future with Fulfillment & Mailing Services—Part II, Wednesday and Thursday, April 28-29, 2004, at the Marriott O’Hare Hotel in Chicago. The conference, which provides valuable insights and information to both returning attendees and newcomers, is designed to show printers how they can leverage mailing and fulfillment services to add value for their customers, grow their revenues and profits, strengthen their competitive positioning, and help them evolve into total communications solutions providers. In addition to a comprehensive program of informative sessions, attendees will have the opportunity to tour the in-plant operation of Allstate Insurance, winner of the 2002 NAPL Management Plus William K. Marrinan Hall of Fame Award. During the two-day program, leading experts in fulfillment and mailing will detail what’s involved in developing and implementing a profitable and successful operation. This year’s conference also focuses on critical new areas not featured in last year’s program, including: - How to effectively market and sell mailing and fulfillment services. - How to develop benchmarks to monitor performance, productivity, and profitability. Roundtable discussions provide opportunities to “brainstorm,” network with peers, share ideas, and find solutions to all aspects of mailing and fulfillment. Among sessions scheduled for Redefining Your Future With Fulfillment & Mailing Services—Part II: - How Mailing Reform Legislation Affects the Print Industry. In this keynote presentation, Michael J. Winn, vice president of Postal Affairs, RR Donnelley & Sons, explores how printers can navigate the intricacies of government mailing regulations. - Teaching Your Organization to Sell Fulfillment & Mailing Services. Tom Quinn, president of Q Fulfillment Solutions, Inc., shares strategies for effectively selling mailing and fulfillment services to current and prospective clients. - Why Printers Need to Offer Communications Solutions. NAPL Vice President and Chief Economist Andrew Paparozzi discusses why printers need to develop new business models based on value-added services to remain competitive in today’s changing business and communications environment. - State of Fulfillment & 2003 NAPL Survey of Fulfillment Practices Results. Clint Bolte of C. Clint Bolte Associates shares findings from NAPL’s comprehensive survey on fulfillment, showing to what extent and in what ways printers are providing fulfillment services. - Operational & Financial Benchmarks. Session focuses on the critical need for effective benchmarking and how to develop meaningful operational and financial metrics to measure and monitor the mailing and fulfillment areas. - It’s Not the Pony Express Anymore. Clint Bolte shows why mailing is becoming a key area of value-added services expansion for printers. - How to Measure & Expand Your Kit Packing Operations. Mark Cleveland, senior Print & Fulfillment Operations manager for Allstate Insurance Co., and Bill Kwiatowski, vice president, Manufacturing, Classic Graphics, Inc., show how to develop kit packing into a profitable value-added service. Registration fee for Redefining Your Future With Fulfillment & Mailing Services—Part II is $625 for NAPL members (non-members, $725). A special hotel room rate of $149 per night has been arranged for conference attendees with the Chicago Marriott O’Hare if reservations are made before April 6, 2004. For hotel reservations, call (773) 693-4444. For conference registration and information, call (800) 642-6275, Option 5.