Papierfabrik Scheufelen, Lenningen, is providing a free-of-charge app to download for the iPhone from now on. Thus for the first time on the market a paper producer is offering features concerning its products on an app. In doing so Papierfabrik Scheufelen is underlining its communications strategy as a paper manufacturer using new and mobile media as well.

Every advertiser and creative who carries out print productions will make their daily business easier using the information prepared. Valuable details such as DIN formats, screen widths, scan resolutions and file sizes are available for call up. Of course, anyone interested will also find detailed information about the coated, white paper grades phoenixmotion, parilux, heaven 42, bvs and bro from Papierfabrik Scheufelen. In addition, the paper brand overview is an extremely helpful adviser when it comes to selecting the optimal paper for every print pro-duct.

"With our mobile app for every user we are offering real value added around the clock. The Scheufelen app will be continually further developed and regularly updated with new features," said Irmgard Glanz, Head of Marketing and Communication at Papierfabrik Scheufelen, commenting on the paper manufacturer's new service.

The Scheufelen app is available in the iTune App Store. Simply search for "Scheufelen" there or click directly on the link: http://itunes.apple.com/us/app/scheufelen/id448633560?mt=8

You will also find further information on the new app under www.scheufelen.com