NEW YORK, – DirectMarketingIQ, a division of North American Publishing Company (NAPCO), has partnered with Easypurl.com, the leader in personalized, cross-media communication, to release a free educational webinar - "Get Personal with PURLs."  Designed to foster a better understanding of Personalized URLs in the direct marketing community, the webinar highlights the benefits of using PURLs and provides a crash course for top marketing professionals.

"We're very excited to partner with DirectMarketingIQ on this webinar.  NAPCO has been a trusted source of direct marketing information for industry insiders for over 25 years, and the time has never been better for marketers to incorporate PURLs into their direct mail campaigns," explains Keegan St. Onge-May, Marketing Manager at Easypurl.  "In 15 minutes, webinar attendees will gain a full understanding of the technology and see a number of great case studies, sample creative, and useful tips."

DirectMarketingIQ.com is an online publication that has been leading the way in keeping insiders up-to-date with the latest news involving direct mail, PURLS, cross media marketing, and more. They are part of the Target Marketing Group of Publications, and publish a monthly newsletter by the North American Publishing Company (NAPCO.)