The drupa innovation park 2012 presented by digi:media (dip) will be the focus of attention for impulse-generating innovations and the latest top themes in the digital printing sector and media industry. Here, particularly young companies, Start-up's and key sector players with ground-breaking solutions and applications have the opportunity to participate in drupa 2012, print media trade fair, to present their ideas for tomorrow's markets. "With the drupa innovation park 2012 we are consistently continuing the success story of dip. While in the past the focal point was mainly the  technical innovation level, today dip is dealing with the top themes in the sector and increasingly placing the focus on the connection between content, technology and business models", stated Manuel Mataré, Project Director of drupa 2012. The trade fair will be held from May 3 - 16, 2012 at the fairgrounds in Düsseldorf, Germany.
 
This further development of dip goes hand-in-hand with the conceptual and physical merging with the drupacube, the forum for the communications sector and print buyers. The drupacube – in 2008 located in the outside area between halls 2 and 3 – will be relocated into hall 7A, next to the drupa innovation park in Hall 7.0. This location allows for a still closer combination of technology and content. "This configuration also means that communicative interaction among visitors and exhibitors and between the exhibitors themselves can be initiated much more effectively. With this we implement digi:media's basic concept – all target groups involved in their workflow should be brought together - also into drupa. Therefore it is only logical that the drupa innovation park will be presented by digi:media, our successful trade fair premiere in April 2011," explained Manuel Mataré.
 
digi:media 2011 visitors in particular will recognize the integrated communication concept within dip: presentation stages, meeting points with catering service and lounges in Halls 7.0 and 7A promote the interactive dialogue between visitors and exhibitors but also between the exhibitors themselves.
 
An internationally renowned team of experts is actively supporting the drupa innovation park 2012. "When you attend a major tradeshow you want to discover what's new, what is the "buzz"? At drupa, the drupa innovation park has consistently been the place to find the "buzz" and if you are a printer it should be your first stop at drupa 2012", said James E. Harvey, Executive Director CIP4 Organization (www.cip4.org) and member of the dip expert team. Andrew Tribute, Attributes Associates (www.attributes.co.uk), is also supporting dip in a "mentor" capacity: "The drupa innovation park is becoming one of the key areas at drupa. This is where one can see many of the innovations that will impact upon the future of this industry."
 
The drupa innovation park presented by digi:media will occupy over 33,000 square feet of exhibit space in Hall 7.0 and will be structured into nine exhibition segments. The most up-to-date topics will be addressed in the drupa innovation park, based on dynamic developments and trends in the print and media industry and its environment.
 
The following theme parks are planned:

Print Automation Park
Process optimization and the best possible efficiency in the print process with the help of planning systems, shop-floor management systems and MIS systems working in connection with JDF and server applications

Asset Management Park
From database to paper or any other medium; Systematic management and use of digital content and documents

Dynamic Publishing Park
A single source for all media: Strategies and solutions for multichannel publishing; Applications for print and web, Web-to-Print, Print-to-Web, Print on Demand

Print meets Mobile Park
Applications for mobile devices such as mobile tagging, QR codes and augmented reality Solutions for the future of print in combination with mobile communication

Digital Imaging Park
Innovations for stunning digital images

Marketing Solutions Park
Tools for targeted communication, ranging from campaign management and transactional advertising to white space marketing

Print Product Innovation Park
Innovative print products - from print finishing solutions to secure printing

Printed Electronics / Functional Printing Park
Print is more than publishing – print as process engineering is becoming increasingly important

Green Printing Park
Innovations for sustainable print production
 
The drupa 2012 organizer Messe Düsseldorf has commissioned Sandra Winter (Winter Consulting) with the implementation and coordination of the drupa innovation park presented by digi:media. For more than 10 years Winter Consulting has been designing and implementing exhibition concepts for innovative trade fairs. Owner Sandra Winter has been working in sales and marketing in the IT and media sector since 1992, was the cooperation partner of digi:media 2011 and has already assisted with dip 2004 and 2008. In addition, she is the co-author of the first Web-to-Print study, which was published in 2008 by zipcon consulting. For details about the registration and concept, visit www.dip.drupa.com