Palo Alto, California – Standing out from the crowd is the first, and some would argue most crucial, hurdle in the life of any direct mail piece. So how can you create the kind of Wow! factor that makes your promotion stand out from the crowd and actually get opened?

"Unleash the Power of Specialty Folds," a free webinar hosted by PaperSpecs, will reveal how the use of specialty folding is creating excitement and adding that irresistible "open me" quality to the most successful direct mail and promotional pieces today.

"So many designers work from the same few folding styles for every project," says guest speaker Trish Witkowski, founder of foldfactory.com. "And then when they get a special project, they don't know where to turn. I'm going to show off some of the most exciting specialty folds from my collection, and it's going to blow their conception of folding right out of the water."

During the webinar, Witkowski will share examples of creative folding techniques she finds most interesting and discuss how you can put these solutions to work for your print projects. She'll also answer your important questions and cover topics like:

What makes a fold specialty?
When should I use a specialty fold?
Is specialty folding only for high-budget projects?
How significant is paper choice with regard to specialty folding?
Why is the difference between weight and caliper so important?
"The use of a specialty fold is an accessible way of adding interest and impact to direct mail and promotional pieces," says Sabine Lenz, founder of PaperSpecs.com. "I've seen wonderful examples of how these techniques have been combined with a great paper choice and an eye-catching image or unusual color placement to create design magic!"

You don't want to miss "Unleash the Power of Specialty Folds." This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.