Join NAPL CEO Joe Truncale and Chromatics VP Mike Sevigny in WhatTheyThink webinar, sponsored by Canon

Lexington, Kentucky USA -- WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Maximizing Strategic Business Development Efforts. The session will be led by WhatTheyThink Senior Editor Cary Sherburne and held Wednesday, June 22nd, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available by visiting WhatTheyThink.com and selecting the Webinars tab.

"Mining existing customers for new business is a key method for business growth, especially in tight economic times," said Sherburne. "Truncale and Sevigny will share front-line successes and strategies that can be applied to any printing business. This includes key questions you should be asking on customer visits as well as tips about how to classify your customer base for more efficient sales efforts. Don't miss the opportunity to ask your questions live."

Sherburne will be joined by:

• Dr. Joe Truncale, President & CEO, NAPL. Founded in 1933, NAPL has been a management education and industry research leader at every stage of the industry's growth and transformation.
• Mike Sevigny, Vice President, Chromatics. Chromatic Inc., Lithographers is a medium-sized, sheet-fed commercial printing company founded in 1978 by Richard and Mary Gene Sevigny. Mike joined the family business in 1990 after graduating from the Cal Poly San Luis Obispo graphic arts program, and focuses on sales and day-to-day operations.   

"As we enter the second half of 2011," said Randy Davidson, President, WhatTheyThink, "this session will help businesses in determining areas of focus, not only for second half strategies, but also for business success into 2012 and beyond.  We are pleased that Canon is sponsoring this event, allowing us to offer this important educational session to attendees at no cost."
    
Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World's Most Admired Companies 2011 list.  Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei.

To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

About WhatTheyThink
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected] or [email protected].