Berlin, – Leading supplier of variable data printing and cross-media marketing software, DirectSmile, will be exhibiting its latest, award-winning solutions at Mailingtage, Nuremburg, Germany (Hall 4, stand 4-609, 8th-9th June 2011).

DirectSmile Cross Media - an integrated software solution designed to enable personalisation of marketing materials across all communication platforms, including print, SMS, email and URL websites - was recently awarded the Silver GWA (German Association of Advertising Agencies) Production Award for 'Innovations in Printing Processes'.

Just one month after receiving such a prestigious acknowledgement from the advertising industry, DirectSmile Cross Media has been presented with the EDP (European Digital Press Association) award for 2011 Best Variable Data and Versioning Software.

"Receiving such esteemed recognition for our product from these two different, but equally influential, industry associations is simply fantastic," said Christoph Clermont, Director of Development at DirectSmile. "The EDP and GWA both commented on how Cross Media enables users to produce highly effective campaigns with ease. This was one of our goals when designing the product and so we are pleased to have achieved it. The capability within Cross Media to create highly targeted e-mailings and personalised URLs (PURLs) without specialist support or prior knowledge of HTML is testament to this objective.

"I'm also confident that visitors to Mailingtage will be as impressed and inspired by the other features of this solution that make a campaign's call to action easier and more appealing to the recipient. This, in turn, drives higher response rates and ultimately, increases return on investment for brands and marketing professionals."

The process for producing these unique campaigns is simplified by Cross Media's revolutionary layout and campaign-tool that makes the creation of personalised, database-driven online-campaigns easier than ever. This provides agencies with a more efficient means to implement online campaigns, while in-house marketing specialists, no matter what the size of the company they work for, can use the solution to generate professional cross-media campaigns quickly, professionally and cost-effectively.