In 2010, the members of Strategic Print Alliance established the Flesh Membership Award to honor the memory of Royal S. (Scud) Flesh. Under Mr. Flesh's leadership, The Flesh Company was a founding member of what is now the Print Services and Distribution Association (PSDA). The company remains a strong supporter of the organization to this day. The Flesh Membership Award, sponsored by Strategic Print Alliance, funds the first year's dues in the PSDA for a new member.

The recipient of the Flesh Membership Award for 2011 is Enthusiast Media Group of Portland, OR. Started in 2005 with 1 employee, owner Wendie Martin has grown her business to 7 employees and over $10 million in annual sales.

"Enthusiast Media Group (EMG) is a forward-thinking, progressive company that is redefining the classic distributor model. They combine years of hands-on industry experience with a fresh new approach to serving their customer's changing needs," said Dan Adkison, President of Strategic Print Alliance and President and COO of Wright Enterprises in Portland, OR.  "We can 'enthusiastically' endorse EMG as the recipient of the 2011 Flesh Membership Award. We look forward to supporting Wendie and her company through PSDA and Strategic Print Alliance."

The members of Strategic Print Alliance are Apex Color, Bradley Graphic Solutions, Printgraphics, Superior Business Associates, The Flesh Company, and Wright Enterprises.