VANCOUVER, BC, CANADA -- January 21, 2004 -- Creo announces the appointment of Sanchez S.A. de C.V. as the new Master Distributor for Creo products in Mexico. The selection of S·nchez is pivotal to the continued success and growth of Creo's customers in Mexico. Sanchez brings over 70 years of service in the graphic arts community in Mexico, delivering excellent customer service and customer satisfaction. Creo customers outside of Mexico City will benefit from Sanchez's 12 regional offices that provide coverage throughout Mexico. "We are very excited about this new appointment and we look forward to the continued growth and success of our loyal customers," stated Angel Mena, director, Creo Latin America. "Sanchez is very pleased with this venture since this will allow us to bring leading edge technology to our customers," says Sanchez managing director Jose Sanchez. "Through our equipment division we are poised to provide the kind of customer service that will allow our clients to be the most competitive and successful in the market." Sanchez represents Creo prepress systems including workflow, computer-to-plate and computer-to-film imaging systems, scanners and proofers to meet the needs of commercial, publication, packaging, and newspaper printers, and creative professionals. More than 200 printers in Mexico use Creo prepress solutions.