TORONTO, ONTARIO - Prinova, Inc., a leader in the Customer Communications Management market, with a focus on integrated multi-channel customer messaging, today announced the appointment of three seasoned technology professionals to its senior management team.

"Prinova continues to optimize our strategic plans to drive growth and build upon our already highly successful business with our market-leading messagepoint(R) solution," said Barrie Laver, CEO of Prinova. "We are excited to have attracted such seasoned individuals to our team. We welcome their experience and leadership as we continue to build upon the powerful messaging capabilities messagepoint delivers to our customers."

Chris Miller has spent more than 15 years in product management, working closely with customers globally to build a broad range of both on-premise and cloud-based enterprise solutions. Based in Prinova's Toronto headquarters, Chris is responsible for driving the strategic direction and roadmap for Prinova's messagepoint product line.

Chris believes in taking a strong customer-centered approach to solution development to ensure customer needs are met and development resources are focused on the things that matter most to customers. Chris brings a global perspective and understanding to building great products; he has lived and worked in Canada, the United States and Europe.

Prior to joining Prinova, Chris took a leadership role in guiding the direction of product lines for Symantec, Sage, and Eloqua. Chris graduated from the University of Toronto.

Joanne Gore has nearly 20 years of enterprise hi-tech marketing and communications experience, with several early stage and larger technology companies. Based out of Prinova's corporate head office in Toronto, Canada, Joanne is responsible for planning, managing, developing and implementing effective and efficient global marketing communications and demand generation programs that have a tangible positive impact on Prinova's revenue growth, market positioning and brand.

Joanne produces and develops both direct and channel-focused programs, specifically within the B2B technology sector, that embrace best practices, expertise, and emerging trends. She is passionate about customer-driven innovation and the significance of both internal and external communications tactics.

Joanne has worked for some of the industry's leading technology organizations, including Delrina, Compaq, BorderWare, DST Output and Actuate's Xenos Group. Joanne graduated from Dawson College in Montreal with a degree in Graphic Design Technology.

Adam White has spent over 10 years managing confidence and risk by testing software and reporting to stakeholders. Based in Prinova's Toronto headquarters, Adam is responsible for driving the Software Testing team for Prinova's messagepoint product line.

Adam approaches risk identification and management by asking the right questions that lead to process Improvement. Adam joins Prinova from Novell, where he was Director of Software Testing and Customer Escalations for Data Center products. He started his testing career with 724 solutions, followed by PlateSpin Ltd., a Toronto-based software company where he was a valuable contributor to the company's successful acquisition by Novell for $205 million.

Adam brings a passion for testing, learning, coaching, and improving the overall customer experience. Adam graduated from Acadia University in Nova Scotia, with a Bachelor degree in Computer Sciences.

Chris, Joanne and Adam join the current senior management team, which includes: Barrie Laver, CEO; Nick Romano, P. Eng., Co-founder, President; Steve Biancaniello, P. Eng., EDP, Co-founder & VP, Professional Services; and Rod Stever, VP, Product Development.