ROCHESTER, N.Y., - Xerox Corporation (NYSE: XRX) took the graphic arts industry by storm at Graph Expo last week in Chicago, generating orders and letters of intent for the sale of products and solutions representing $46 million in potential revenue. Xerox offered a range of aggressive sales incentives to drive business on the show floor. Customer interest was focused on the new Xerox DocuColorÅ DIÅ Series digital color presses, DocuColor 2000 Series presses, DocuTech Book Factory system, DocuColor 12 Printer/Copier with Imation MatchprintÅ Professional Color Server, and other products and solutions. "At Graph Expo we not only displayed the strength of our products and solutions, but we also demonstrated our ability to turn customer interest into action," said Frank Steenburgh, senior vice president and general manager, Xerox Graphic Arts Business. Seybold analysts in The Bulletin (the weekly electronic news service from SeyboldReports.com) wrote: "Is Xerox serious about becoming a major player in the graphic arts? Its launch of two lines of offset presses at Graph Expo, plus another huge trade show presence, are factors that make us rethink our skepticism. There is no longer any doubt that Xerox is serious." Other highlights from the show: More than 400 customers were invited to become Premier Partners, the e-business initiative that turns graphic arts service providers into Web partners with access to new revenue opportunities and knowledge sharing. A significant number of attendees joined the program as charter members. Xerox was recognized with five "Must See Em's" awards by the Executive Outlook Conference Must See Em's Selection Committee: best overall booth presentation, the impact of "e" on print, the DocuColor DI 233 and 400 digital color presses, and the PixographyÅ Solution. The DocuTech Book Factory printed approximately 3,000 copies of Walden by Henry David Thoreau and Crisis on the Coast, a series of stories published by the Philadelphia Inquirer, for distribution to show attendees.