ppi Media, a company of manroland, is holding its 11th Open Days in Hamburg on June 27 and 28, 2011. This year at the Hotel Hafen Hamburg, the main focus will lie on integrated software solutions for the publishing industry: cross-media for the advertising and editorial departments as well as open and flexible for production and prepress. More than 120 national and international representatives from this industry have already registered.

Smartphones, Tablet PCs and the mobile Web have triggered an unrelenting change in the distribution of news. This will be the subject of the papers at ppi's Open Days, where new approaches will be presented.

Cross-media editorial workflow
Content-X is ppi Media's ticket to the editorial solutions market, which it has successfully entered. Volker Franke (Cellesche Zeitung) und Stephan Puls (F.A.Z.) will report on how Content-X was launched for newspaper and magazine production. This new editorial solution makes it easy to place contents from a Content Management System in InDesign, whereby changes in the text or layout can be updated at any time. Content-X is easy and fast; it concentrates on essential functions. In this context, ppi Media will also present its Newsreader app for the iPad. Initial customers such as Main-Netz are already focusing on this app, for which content from the editorial system is provided in a highly automatic process, displaying it in a sophisticated manner for the iPad without the need to expend daily effort on layout, and supplemented by moving image elements and other extras.

Combined advertising solutions
AdX, the multimedia advertising platform, has already convinced numerous customers with its integrated campaign management for print, online and mobile. ppi Media is now the very first provider to integrate SAP's ad booking system in the GUI of its own solution, thereby merging planning and booking. Further trends in the field of advertising will be presented by Kirk MacDonald (Denver Post, USA).

Payment and management solutions, application services
For the first time at ppi's Open Days, ppi Media will present a payment solution for digital editorial content together with SAP and CircIT, which is based on standard SAP components. Abdulnasser Alkaabi (Abu Dhabi Media Company, Abu Dhabi) will report on the partnership and joint projects with ppi Media. Stephan Garre (Rheinische Post) will sum up a year of using ppi Media's application services, and Marco Dohmen (DQ&A) will present monetization models for digital media sales. Gavin Burnett (Gumiyo, Australia) will speak about mobile ad offers for publishing houses.

Newspaper production using APL and printnet OM
In her presentation on one of the newest, ultra modern printing centers, Evelyn Köhler (Mittelbayerisches Druckzentrum) will show the trends and developments in newspaper production and printing. Equipped with APL by manroland and printnet OM by ppi Media, this printing center is setting standards for the whole world. The program will be rounded off by presentations on further developments for classical ppi solutions for planning, production and prepress.