Wheeling, Ill., – BÖWE BELL + HOWELL (BBH), a leading card industry specialist and provider of high-performance document management solutions and services, is pleased to announce a strategic partnership with OMNEGO Inc., developer of an enterprise mobile software platform.

BBH views the Omnego partnership as an important component of their multi-channel customer engagement strategy. BBH brings together unique technologies to configure innovative products and solutions to help their customers grow the value of their brands.

Omnego's white label enterprise mobile software platform enables issuers of physical loyalty cards, gift cards, tickets and coupons to issue these marketing tools to customers digitally through consumers' smartphones.

Under terms of this agreement, BBH will offer the mobile application as part of its comprehensive card issuance offering, and will be the primary reseller of the mobile application to the card industry. BBH and Omnego jointly presented at the ICMA 2011 Card Manufacturing and Personalization EXPO conference May 1- 4 in Hollywood, Florida.

"Our card issuers see mobile as a powerful opportunity for increasing the value of their brands through on-going, targeted engagement with their customers," said Dean Warner, VP of Business Development for BBH. "Omnego provides the tools to deliver mobile solutions tailored to our issuers' needs. We're pleased to have been selected by Omnego to lead in the card industry using mobile to bring value to our customers and their affinity partners."