Cambridge, Xaar, the world's leading independent supplier of industrial inkjet printheads, is pleased to announce the appointment of Bob Bobertz as General Manager Asia Pacific, and Duncan Gellatly as Ink Sales Manager.

These newly-created roles are part of Xaar's expansion plans and ensure that the company has the best structure in place to deliver rapid growth over the next few years.

Bob Bobertz brings 12 years' experience as General Manager Asia Pacific with Linx Printing Technologies, an industrial inkjet manufacturer and a global leader in the product identification market. Based in Hong Kong, Bob now has operational responsibility for all Xaar's activities in the Asia Pacific region, encompassing China, Japan, Korea, India, Australasia and the Asian rim countries.

Xaar works in partnership with the world's leading ink manufacturers to develop and approve the widest range of inks that are compatible with its range of printheads.  Duncan Gellatly joins Xaar as Ink Sales Manager from Avecia, a leading supplier of pigment and colorants to the printing industry. He has extensive commercial and technical inkjet experience and now has global responsibility for Xaar's ink sales strategy which includes managing ink partner relationships to ensure that Xaar meets the needs of the graphics and ceramics markets.

Phil Eaves, Sales and Marketing Director, Xaar, says: 'These new senior management appointments add top level skills and experience to the company at a time when we are undergoing substantial growth in a number of market sectors. Bob and Duncan bring considerable inkjet knowledge and commercial expertise and will help drive significant further success in 2011 and beyond."