Boston, Massachusetts and Appenzell, Switzerland-- GMC Software Technology, the standard in customer communications, are due to announce the launch of GMC Inspire™, an end-to-end Customer Communications Management (CCM) platform, at PrintEx11, Australia’s premier print and design exhibition. The event will take place May 4-6, 2011, hosted by GMC’s Australian distribution partner, ReDigital, at stand number 3717 at Sydney Convention & Exhibition Centre, Darling Harbour, Sydney.

In addition, Dr. René Müller, CEO of GMC Software Technology as well as executives from ReDigital will attend the event to discuss how GMC Inspire enables enterprises to engage customers and target markets across digital and print channels.

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Introduced in March 2011 in North America and Europe, GMC Inspire is a single platform that allows businesses to automate and control the entire communication cycle from capturing personal buying motivators to leveraging customer insight to the production of multichannel communications and the management of customer responses. Enabling integration of communications across business units, GMC Inspire delivers consistent, compliant and relevant communications across multiple channels. As an advanced customer communications platform, GMC Inspire can be deployed in the cloud and tailored for specific business needs.

Core capabilities of GMC Inspire

Customer insight: GMC Inspire provides advanced customer analytics that bring together data silos across the business for a single view of each customer. In addition, the solution enables businesses to capture and leverage personal buying motivators, customer preferences and social profiles.

Customer communications: The solution enables business user control, dynamic design principles and content management capabilities. Businesses can create high volume, structured communications as well as interactive and on-demand communications.

Multi-channel production: Communications can be optimized for most delivery channels including mobile and web presentment, SMS, email, print, fax, RSS as well as other emerging channels

Response management: The solution enables businesses to capture, track and manage customer responses across all channels. Enterprise feedback management automatically updates business systems and triggers follow-on communications.

Process management and automation: The solution controls and automates the end-to-end communication process enabling 24/7 or lights-out production and real-time customer communications management.