Irvine, Calif. – Roland DGA Corp. is exhibiting exciting new additions to its inkjet product line this week at ISA's International Sign Expo in Booth #3111.

In addition to its lineup of bestselling printers, printer/cutters, vinyl cutters and engravers, Roland's ISA exhibit will feature two new VersaUV printers, the company's largest and smallest to date, as well as the new VersaStudio desktop metallic inkjet printer/cutter, the first of its kind for the sign and graphic arts industries.

"These new products address specific needs in the market for applications ranging from labels and signs to specialty graphics, packaging prototypes, personalized promo items and custom apparel," said Andrew Oransky, director of marketing and product management for Roland.  

Roland's ISA New Product Showcase

At ISA 2011, three new Roland products are set to take center stage, bringing the industry innovative capabilities for a variety of applications. The products include:

- VersaUV LEJ-640 64-inch UV-LED hybrid printer: For businesses looking to expand their wide-format capabilities, the VersaUV LEJ-640 prints CMYK, White and Clear.  Designed to produce signs, packaging prototypes, window displays, interior décor items and specialty graphics, it prints on substrates ranging from thin roll media to flat, rigid materials up to a half-inch thick.

- VersaUV LEF-12 UV-LED inkjet printer: With a maximum print area of 12 inches by 11 inches, the VersaUV LEF-12 prints CMYK, White and Clear on a wide range of giftware, award, promotional and industrial products including solid objects up to 4-inches thick.

- VersaStudio BN-20: Roland's new 20-inch VersaStudio BN-20 will enter the market as the industry's most compact and affordable eco-solvent printer/cutter.  Equipped with CMYK and metallic inks, the BN-20 prints and cuts graphics for custom signs, POP, labels and apparel decorations.  

The LEF-12 and BN-20, although previewed at ISA, will be announced later in May 2011. These new technologies combine advanced capabilities into compact, entry-level platforms designed for businesses new to the industry and those looking to augment an established production workflow.  

Award-Winning Products

Roland's ISA exhibit will also feature the company's most popular sign industry products, including the VersaCAMM VS with Metallic Silver Eco-SOL MAX ink, winner of DPI, EDP and Viscom awards, and most recently, Wide-Format Imaging Magazine's 2010 "Top Products" award in the Output Device category.  Roland SOLJET, VersaUV and VersaArt wide-format inkjet printers and printer/cutters will also be demonstrated, as well as EGX engravers, GX cutters and the MPX-90 impact printer.  In addition, the company is showcasing a wide range of media that has been tested, profiled and certified for reliable performance including the newest addition to the line, Blue Back Paper Media.

Live Presentations and Apple iPad Giveaways

Roland's ISA workshop series includes live vehicle wrap demonstrations by Digital EFX Wraps, Skip Grant's "100 Ways to Print & Profit with Roland," and "How to Make Money with Metallic Ink," led by Roland's product management team. Additionally, Roland customers who visit the company's booth and declare, "I am a Roland Owner," are eligible to enter a daily drawing to win an Apple iPad tablet.