Which exhibits, technologies and products will be "musts" for visitors to see at this September's GRAPH EXPO 2011 in Chicago?  And how can exhibitors make themselves stand out among the hundreds of company displays filling the expansive South Hall of Chicago's McCormick Place?

The MUST SEE 'EMS program presented by the Graphic Arts Show Company (GASC) has provided the answer to these questions for more than a decade.  For every Americas-focused or global GASC event, the program recruits a panel of industry experts to review hundreds of submissions and identify the products and exhibits that show goers simply "must see."

GRAPH EXPO, the premier commercial printing, publishing, mailing and transactional exposition for the Americas, will take place September 11-14, 2011 in the heart of the Western Hemisphere's printing industry-Chicago, IL.  

For exhibitors, the MUST SEE 'EMS program provides a means for highlighting their most important innovations.  Submissions by GRAPH EXPO 2011 exhibitors are invited for consideration by this year's expert panel.  Complete submission procedures and details are available online at: www.mustseeems.com.

"MUST SEE 'EMS offer exhibitors a highly effective tool for calling attention to their most exciting new products onsite at the show," says GASC President Ralph Nappi about the 2011 program.  "This show will have its share of new product introductions," Nappi adds, "and it will be difficult for the average visitor to see everything.  The MUST SEE 'EMS program enables companies with really compelling offerings to position themselves more brightly on visitors' radars."  

The MUST SEE 'EMS technology and product recognition program, conducted independently for the Graphic Arts Show Company, and administered by William C. Lamparter, President, PrintCom Consulting Group of Charlotte, NC, is a part of the EXECUTIVE OUTLOOK Conference to be held on Saturday, September 10, 2011, the day before GRAPH EXPO opens.  MUST SEE 'EMS honorees will be announced at the conclusion of the EXECUTIVE OUTLOOK Conference, published in the Show Daily newspaper, posted online, and also distributed in a variety of other forms.

Recognized as the commercial printing, publishing, mailing and transactional exposition for the Americas, GRAPH EXPO 2011 themed, "Embrace Technology," has been designed to offer a customized show-going experience for a diverse spectrum of attendees from 11 key market segments. The exhibition will offer the latest graphic communications technologies, live equipment demonstrations on the show floor, plus education on the most in-demand products and profit-making opportunities.  Attendees will find eight special interest sections on the show floor. These include the News Print pavilion that returns by attendee demand for a second year at GRAPH EXPO 2011 and answers the call from newspaper printers and production executives for a dedicated show floor section; PackPrint, covering package printing; Future Print, featuring Printed Electronics and RFID; the Mailing & Fulfillment Center, the industry's largest mailing event anywhere in the Americas; the third annual GREENspace, a showcase dedicated to sustainability and eco-friendly products and services; the Prepress/Software/Workflow and Press/Finishing sections; and , Education Main Street for attendees seeking well-educated, talented industry newcomers to augment their company's workforce.

For show visitors, the selection of MUST SEE 'EMS products is a crucial aid in prioritizing booth visits and assuring that will they see everything making news at the show.  

Complete information about the MUST SEE 'EMS program and GRAPH EXPO 2011 is available online at: www.graphexpo.com.