Mentor, Ohio - Avery Dennison Label and Packaging Materials today launched the Avery Dennison Brand Experience Contest, which will challenge designers to use originality, imagination and skill to deliver a unique brand identity from bottle to shelf for five products, including children's juice, red wine, organic coffee, salad dressing and shampoo.

In addition to receiving international recognition on TheDieline.com, the world's number one package design website, each of the five winners will receive their award at The Dieline Package Design Conference in Chicago on June 23, 2011. As title sponsor of the contest, Avery Dennison will display the winner's work in the Brand Experience Contest booth. Additionally, Avery Dennison will create a Look Book that will be shared with 2,000 global consumer packaging brand owners. Each winner also will be given a chance to make a difference through a $1,000 donation in their names to an international charity.

"The Brand Experience Contest not only opens the door for package designers to express their creativity and skill," says Jon Maley, global vice president of marketing for Avery Dennison Label and Packaging Materials. "It also offers a valuable opportunity to gain significant visibility with peers around the world."

Entries will be judged by a panel of package design leaders, including Joe Duffy, principal and chairman, Duffy & Partners; Andrew Gibbs, founder and editor in chief, TheDieline.com; Christine Mau, brand design director, Kimberly-Clark Worldwide; Gerardo Herrera, director of packaging, Art Center College of Design; Dave Scheumann, owner and creative director, CFNapa Brand Design; Todd Simmons, executive creative director, Wolff Olins New York; Audrey Saberi, art director, Coffee Bean International; and Laura Clark, global marketing director, food and beverage, Avery Dennison, and Renae Kulis, global marketing director, health and beauty, Avery Dennison.

Contest submissions are limited to full- and part-time employees of design and advertising firms and to self-employed design professionals. All entries must be submitted by May 30, 2011. Winners will be announced June 23, 2011. For additional information, or to enter the contest, visit www.enhanceyourbrand.com/design-contest.