Pittsburgh, Pennsylvania - The most important objective for any business is growth, but the rules are changing. Instant access to information has transformed the way people make purchasing decisions and the relationships they have with both brands and companies.

Offset & Beyond Conference, May 23–25, 2011, at the Omni at ChampionsGate, Florida, will feature an experienced brand manager who will explore areas that all print providers need to know--finding growth with the challenges and issues in a multimedia world.

Jamie Olson, Senior Director, Brand Management, Wyndham Vacation Ownership, has more than 20 years of experience in the advertising industry. She has put her pragmatic view of project management to use in production and account management roles with well-known companies--Putnam Investments, Hard Rock Café, Liberty Mutual--as well as boutique agencies. Jamie brings an understanding of how tactical and strategic cross-channel approaches ensure consistent messaging and result in stronger brand awareness and customer loyalty.

Ms. Olson will be joined by Hilary Strauss Hahn, Managing Director, Global Marketing, xpedx National Accounts, who worked for various paper manufacturers for more than 20 years. She now specializes in providing clients ways to leverage their overall buy and create savings to their bottom line.

Ms. Olson will provide a candid look at the impact of technology on print spend and distribution to other media. They will explore the changing tastes and habits of consumers and provide insight on ROI as it applies to various applications. They will also share the strategies, solutions, and tactics necessary to break the barrier when trying to secure new accounts.