200 Marketing professionals, designers and print buyers converged on The University of Dayton Arena on Wednesday, March 9.  However, it wasn’t for a basketball game.  On this day, Think Patented assembled speakers from some of the industry’s most influential organizations: Eastman Kodak, Leo Burnett Worldwide, Sappi, United States Post Office, and The Print Council.  The theme of the event was Print Delivers!  Print is no longer simply ink on paper. It has evolved into a tool that allows marketers to highly target, stimulate the five senses, integrate with the latest technology and most importantly, it drives results.
 
Attendees heard industry leaders make a case for the effectiveness of print, as well as, a sustainable resource. Speakers shared real world case studies, relevant statistics and innovative examples on how leading marketers are using print to drive results.  Attendees were also educated on how print is a renewable resource that they can feel good about using.
 
“Today was a great day!  Our clients and marketing peers heard a message from industry leaders, that we have been sharing for years.” David McNerney, Director of Sales & Marketing, said.  “Print is emotional, Print is exciting, Print is interactive, Print delivers!  Our innovative solutions combined with great designs and ideas from our clients can really deliver a positive ROI.”
 
According to Joanne Vinyard of The Print Council, “Marketers of late have been forced to cut costs and try other methods, such as email and other low cost alternatives to print. What these marketers have been discovering is; the results are clearly not as good without print in the marketing mix.” It is apparent that there is an ongoing quest by both marketers and ad agencies for an increased knowledge of the power of print. Most savvy marketers know they have to design campaigns that utilize all media channels as consumers do not listen to just one channel. Print remains a viable, engaging, and successful channel to the decision making point in consumers minds, especially when it is integrated with digital media."
 
The Print Council is a business development alliance dedicated to promoting the greater use of print media. Formed by leaders across the spectrum of the graphic arts industry, The Print Council’s goal is to influence and promote the greater use of print media through education, awareness, market development, advocacy and research.
 
A large privately-owned printing and graphic communications company, Think Patented creates marketing communications that reach their intended audience through the use of direct mail, digital and conventional printing, fulfillment solutions, One2One Marketing strategies, personalized websites and promotional items.