Irvine, Calif. – Toshiba America Business Solutions Inc. (TABS) today proudly announced that it has been awarded the Business Technology Association’s (BTA) 2011 Channel’s Choice Superior Performance Award as a Primary Product Line Provider for the fifth straight year. This award, the organization’s highest honor, indicates that Toshiba is the partner of choice for independent dealers, above all others. The award is based on completed surveys by nearly 390 office technology dealers from across the country. Toshiba also was honored to again receive Channel’s Choice Awards in three of four key performance categories: Corporate Support, Distribution, and Inventory. The awards were presented at the BTA’s recent Winter Break 2011 event in Orlando, Fla.

“More than anything, we are extremely thankful for the consistent recognition we have received from our independent dealers,” said Mark Mathews, president and chief operating officer (COO), TABS. “The fact that dealers take the time out of their busy day to recognize the hard work and effort of the Toshiba team to create valuable programs, products and processes, is something that we will never take for granted, no matter how many times we win.”
            
The BTA Channel’s Choice Awards are based on feedback from independent office technology dealers representing all copier/multifunction product (MFP) vendors in the industry, and all regions of the country.  Nearly 400 dealers participated in this year’s survey and were asked to rank their primary and secondary vendors in four key performance categories – Corporate Support, Distribution, Product Line, and Inventory. As in 2010, Toshiba almost swept the awards, taking home the top honor, as well as three of the four key performance category awards.

"Congratulations, once again, to Toshiba for going above and beyond in support of BTA dealers,” said Brent Hoskins, executive director, BTA, and editor, Office Technology magazine. “After five consecutive years of winning BTA’s top award, it’s clear that Toshiba is truly dedicated to providing top-notch service, support, products and programs to its dealers, and ultimately, customers.”