InfoTrends is pleased to announce that Group Director Barb Pellow, Senior Consultant Matt Swain, and Consultant Bryan Yeager will be speaking at the 2011 Xplor International Conference and Vendor Forum. The event will take place April 5 – 7 at the TradeWinds Island Grand Hotel and Conference Center in Tampa Bay, FL.

Pellow will be delivering a keynote address on April 7th entitled, "All Channels are ON for the Next Generation of Customer Communications." "All channels are on" as businesses are finding that reaching customers via multiple touch points does have a profound effect on their marketing efforts. As businesses are looking for tools and partners that can deliver their message using multiple channels beyond print, multi-channel capability is quickly becoming an essential factor for success.

Pellow states, "When implementing this type of offering, service providers need to assess the skills, infrastructure, and processes they need to develop as well as the partnerships required to participate in the complete value chain." Pellow will be referencing recently completed market research from direct marketers and agencies on critical cross-media trends.

Included in the discussion will be an assessment of the state of the cross-media marketing market today and its future direction as well as insight into marketing executives' and agencies' needs, perceptions, and challenges in implementing cross-media marketing campaigns where "all channels are on."

Swain's session, taking place on April 6th, is entitled, "The Future of Electronic Bill Presentment in North America." Over the last decade, the transaction presentment and payment markets have been in a state of change due to advances in technology, changing consumer preference, and billers' focus on cost reduction. InfoTrends' latest study on electronic bill presentment and payment in North America indicates that 11% of bills and statements are delivered exclusively through electronic means in North America, with that percentage increasing to 22% by 2014.

Attendees at this session will obtain a better understanding of where electronic bill presentment and payment (EBPP) is being adopted; what the obstacles are to faster adoption; and what billers, service providers, and technology vendors will need to do to better target their strategies in the future.

Yeager's session, taking place on April 5th, is entitled, "All You Need to Know about PDF/VT." PDF/VT (PDF Variable/Transactional) was recently finalized as an official ISO standard with the intent to enable a full end-to-end PDF imaging workflow for variable data publishing across a wide swath of applications. The promise of PDF/VT is portable, predictable, repeatable variable imaging workflows, but how close are we to that reality

This session will take a detailed look at:

The components that comprise PDF/VT

Where vendors are in the process for fully supporting a PDF/VT workflow
The reality of utilizing a PDF/VT workflow in a transactional environment.

For more information on the 2011 Xplor International Conference and Vendor Forum, visit http://www.xplor.org/Xplor2011/.