Jamestown, Rhode Island – Survey Advantage, a leading provider of customer loyalty and market research services, will be sharing with Allegra business owners best practice customer loyalty and lead generation practices.  The presentation by Michael Casey, President of Survey Advantage, is part of the annual regional meeting to be held March 4th and 5th in Greenville, SC.  The event is dedicated to helping Allegra Print & Imaging owners grow their businesses. Michael Casey’s talk "How to keep customers coming back," will offer advice on how to leverage technologies such as Printer’s Plan™ and EFI Printsmith™ software to improve revenue preservation strategies and expand business with existing accounts.

"We are excited to be invited to speak," said Casey. "Allegra and Survey Advantage have been strategic partners for over five years helping their franchise owners drive customer loyalty and expand revenues. What sets Allegra apart is their dedication to supporting their owners in the field through Allegra University programs.”

Survey Advantage will showcase two graphic communications services, CustomerPulse™ and MarketPulse™, which are turnkey services focused on print buyer awareness of all services offered by the printer, warning the printer when loyalty is slipping, and identifying changing customer needs.   Survey Advantage has helped hundreds of graphics communication businesses over the past six years.