Boston, Massachusetts and Appenzell, Switzerland - GMC Software Technology, the standard in personalized communications, today announced that Manipal Press Limited (MPL) has selected GMC Software Technology to advance their client’s direct mail communication and enable personalization to individual needs.  

Established in 1941, Manipal Press Ltd is part of the $750 million Manipal Group and India’s largest print service provider. With state-of-the-art equipment from leading manufacturers, the company provides innovative, integrated, end-to-end print solutions and has a growing global presence with locations across India and abroad.

“We have over 9 different printing system technologies deployed across 5 production locations for statement / bill printing and other variable data print applications. Despite a number of software solutions in the industry to choose from, GMC Software clearly stood apart from the rest. The solutions ability to support our current needs in terms of interfacing with diverse technologies and also our future requirements for multiple high-volume production facilities spread across the country, was an important factor in our decision to choose GMC” said Mr. Anjani Mandal, CEO.

Using composition and output solutions from GMC Software Technology, MPL will be able to quickly develop challenging and complex applications for personalize print, transactional, TransPromo and direct mail solutions, servicing a large portfolio of domestic and international clients. MPL also selected GMC to help them expand their reach into new markets and businesses, accelerate customer acquisition and grow the range of products and services they provide to their clients. In addition, with GMC’s solution in place, MPL can now provide their clients with highly personalized customer loyalty and retention programs that drive results and improve ROI.

“As one of the oldest and most respected print service providers in India, we are hon-ored that Manipal Press Limited has selected GMC over the competition,” said Purnendu Mohanty, Managing Director, GMC Software Technology, India. “We look forward to helping MPL with their growth and business objectives as they standardize on GMC across their additional locations.”