VALHALLA, N.Y.--Jan. 12, 2004-- Enovation Graphic Systems, a Fujifilm company, announced today a new reseller agreement with Xerox Corporation that will increase opportunities for both companies in the growing hybrid digital and offset printing systems market. Effective February 1, Enovation will expand its sales territory and cover the entire United States selling Xerox mid-range and entry-level production color digital presses. Enovation has been selling Xerox equipment in select regions of the country since last year. They will also offer the full range of Electronics For Imaging's powerful Fiery server lineup, which includes industry-leading workflow software and output management systems. "Enovation has one of the country's best graphic arts distribution networks as well as an in-depth knowledge of digital color printing, and adding EFI products to the portfolio will provide customers with access to a powerful solutions lineup," says Gil Hatch, president, Xerox Production Systems Group. "Our expanded partnership will enable more commercial printers to discover the revenue-building potential in the latest generation of digital presses and automated workflows." Enovation will sell the DocuColor 3535, 2045, 5252 and 6060 digital color presses to a wide range of commercial printing and prepress markets. Xerox will provide service and support for the digital presses. Additionally, Enovation will work with Xerox's direct sales force to identify sales opportunities for the DocuColor iGen3 Production Press. "Xerox is the clear industry leader in delivering advanced digital color presses for the graphic arts market," said Jim Mullan, vice chairman, Enovation. "Pairing Xerox digital equipment with EFI's powerful Fiery print server portfolio and their industry-leading workflow solutions like Velocity Balance and OneFlow software deepens our comprehensive portfolio of products and services. EFI's and Xerox's solutions will enable us to better help our customers gain a competitive edge. These affordable, scaleable solutions are tailored to the needs of the most demanding graphic arts and commercial print environments and make it possible for all of our customers to build and expand their digital and offset systems to realize immediate and long-term efficiency gains, revenue growth and strong returns on their investments." "EFI is very pleased to expand our distribution relationship with Enovation to offer their customers the industry's most comprehensive range of workflow solutions from web submission to ERP systems to output management," said Fred Rosenzweig, EFI President and COO. "EFI's Fiery controllers have been driving Xerox's production printers for many years, bringing variable data capabilities, throughput and color quality advantages to the systems. Now, together with Enovation, we can offer the graphic arts market the ultimate in Fiery quality color printing and the strong productivity and profitability benefits of automated workflow systems."