São Paulo, Brazil – Faced with continued increases in the costs of raw materials and volatility in the global supply chain, Sun Chemical will increase prices in Latin America on February 1, 2011 as follows:
 
Liquid Packaging Inks:
Solvent Based: Colors 12–18%
Solvent Whites: 15–18%
NC Base: 15–20%
Water Based: 8–10%
 
Print Media Inks:
Sheefted: 5-8%
Coldset: 8-10%
Heatset: 10-12%

Print Media Chemicals:
Fountain Solutions: 8-10%
 
"With crude oil prices exceeding $90 a barrel, tightness of supply and unprecedented increases in key raw materials, this price adjustment is necessary," said Gregory Lawson, President, Sun Chemical Latin America. "Some of the most affected materials are the main components of our inks like nitrocellulose and alcohol, acrylic and polyamide resins, gum rosin and tall oil resins, TiO2, and pigments like blue, and carbazole violet among others. We will continue to invest in quality, service, and innovation assuring our customers are on the leading edge in their respective markets."