Wilmington, Mass. — interlinkONE, Inc., a provider of web-based marketing software solutions, today announced CEO John Foley Jr. will be leading a “Social Media Practice Session” on Thursday, Feb. 3 at the Mailing & Fulfillment Service Association’s 2011 Mid-Winter Conference, being held Feb. 2-5 at the Doral Resort in Miami, Florida. The four-day conference will offer networking, plant tours, and educational tracks on sales, marketing, operations, and strategy for mailing and fulfillment companies.

Foley’s presentation will demonstrate how to develop and implement a social media marketing plan. It will feature several real-world scenarios covering the biggest social media platforms, including Facebook, Twitter, LinkedIn and Youtube. Examples and exercises will be distributed to participants offering the techniques that lead to successful social media marketing.

“We are looking forward to catching up with a lot of the friends we’ve made over the years through the MFSA,” Foley said. “To help service providers successfully implement social media marketing, we’ll be showing them how critical it is to share relevant content, join discussions, offer insights, and ask questions. In social media, if you are willing to give the right content, you will receive a successful return on investment.”
 
For additional information about the MFSA’s Mid-Winter Conference and interlinkONE’s presentation, please visit www.mfsanet.org/.