Butler, WI - Western States Envelope & Label is proud to be a featured participant in the new Social Media Field Guide published by the Printing Industries of America. This guide is a handy resource that helps printers understand social media and gives a not-too-technical approach for customer engagement and strategy. Written by Julie Shaffer and Mary Garnett, the Social Media Field Guide covers the fundamentals of social media so that any member of the graphic communications industry can take advantage of these new tools.

As a Social Media Field Guide participant, Western States was honored to share examples of their social media successes. "This tool provides essential information about a valuable medium for helping our customers increase their bottom line. We're thrilled to be a part of it", says Steve Brocker, VP of sales and marketing at Western States.

"It doesn't matter if it's B2B or B2C, a small printer or a large corporation--businesses are finding that social media engagement is becoming a critical part of their marketing and sales efforts," says Julie Shaffer. "We wrote the Field Guide to encourage the folks in our industry to reap the rewards of social media conversation."