The early subscriber deadline for InfoTrends' major multi-client study entitled Evolution of the Cross-Media and Marketing Services Provider is approaching quickly. This study will uncover the critical steps and go-to-market strategies powering the evolution that is beginning to take place. It will:

- Define the key cross-media and marketing services offered by firms achieving desired levels of revenue growth and profitability
- Understand the essential modifications to business plans to drive a cross-media and marketing services business ranging from pricing to compensation
- Identify vendor support services making a difference in the shift
- Uncover the critical support required by firms struggling to evolve
- Identify the go-to-market strategies of firms that have successfully evolved into cross-media and marketing services provider
- Define the critical marketing and sales approaches used to reposition firms and reach the right target market
- Provide recommendations to develop strategies that succeed
- Provide charts, tables, and graphs highlighting evolution steps and
best practices
- Offer case studies to guide sales offerings that reflect market reality
- Deliver presentations to arm sales and technical staff with market intelligence