Reston, VA — Customers are increasingly getting savvier about cross-media marketing and readjusting their campaigns, and reallocating dollars, as a result. For those graphic communications leaders interested in learning how best to take advantage of these changes, the groundbreaking new Vision 3 Summit will offer a session that examines the latest cross-media marketing trends and opportunities. The Vision 3 Summit will take place March 13–16, 2011, at the Desert Springs JW Marriott in Palm Desert, CA. The new leadership conference—a joint program of the National Association for Printing Leadership (NAPL); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES); and, Printing Industries of America—is open to all company owners and executives, both industry vendors and service providers, in the graphic communications industry.

In the session titled "CMO Panel—Opportunities and Key Partnerships," moderator Gina Testa, vice president of the graphic communications industry business for Xerox, will lead prestigious Fortune 1000 panelists in a discussion of print-related marketing and how it fits in with online communications and other marketing needs. The panel will cover changing consumer-buying behavior, the role and value of print service providers and cross-media service providers, changes in the various verticals, and more.

"Getting the message out on print is no longer enough to attract the attention of today's discerning consumer. As a result, graphic communications providers must know how to customize and implement cross-media marketing campaigns for their clients—campaigns that will deliver maximum impact for the investment dollars put into them," said Joseph P. Truncale, President and CEO of NAPL. "This panel session will cover the strategies and partnerships service providers need to know about to take advantage of all the new media opportunities available today."

In addition to the cross-media marketing panel, the Vision 3 Summit will feature numerous subject-matter experts speaking on a range of topics of interest to today's graphic communications executives. Topics will span the gamut of management concerns—from the economic recovery to future growth markets, to innovative business models and more—with a particular emphasis on real-world applications and 'best practices' and offer 'how-to' advice. Industry experts will offer inspiring keynote addresses and participate in panel discussions about critical business issues. The Vision 3 Summit will also feature a variety of networking events. A number of receptions and recreational outings will also be available.

The Vision 3 Summit replaces NAPL's, NPES' and Printing Industries of America's individual leadership programs, including NAPL's Top Management Conference; NPES' Industry Summit that included the PRINT OUTLOOK Conference and PRIMIR Spring Meeting; and, Printing Industries of America's Presidents Conference. Both NAPL and NPES will hold their individual board of directors meetings in conjunction with this conference. Additionally PRIMIR will hold its Spring Meeting in conjunction with the Vision 3 Summit.

While the first co-produced conference by NAPL, NPES and Printing Industries of America, the Vision 3 Summit is not the first joint venture between the three organizations. NAPL, NPES and Printing Industries of America also co-own the Graphic Arts Show Company (GASC), which produces the popular industry GRAPH EXPO and PRINT exhibitions.

For more information about the Vision 3 Summit, or to register for the Conference, visit: www.vision3summit.org. For all of the pre-event updates and news follow the Vision 3 Summit community online at: Facebook.com/Vision3Summit; Twitter.com/Vision3Summit; and Youtube.com/Vision3Summit.