Reston, VA - As a new congressional term begins, graphic communications executives are wondering what the new legislative landscape will look like-and what it will mean for them and their businesses.  To address these uncertainties and inform industry leaders on what they might expect from congress in the next couple of years, the new Vision 3 Summit leadership conference will feature a special lunch keynote, "Vision for Success-Does Your Company's Viewpoint Align with Capitol Hill?"  The keynote luncheon will take place from 12:00 to 1:30 p.m. on Monday, March 14, 2011, the second day of the Vision 3 Summit.  The conference itself will span three-and-a-half days, from March 13 to 16, 2011, and will be held at the Desert Springs JW Marriott in Palm Desert, CA.  The conference is jointly produced by the National Association for Printing Leadership (NAPL); NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES); and, Printing Industries of America.

"The graphic communications industry is different from some others in that our industry sits at the crossroads of many different legislative issues.  Any legislative changes related to the environment, labor, postal regulations and tax policies all affect graphic communications.  Therefore, it's important for executives to fully understand what they can expect from the new Congress and what they can do to help influence the outcome," observed Michael Makin, President and CEO of Printing Industries of America.

The keynote luncheon will be presented by Lisbeth Lyons, vice president, government affairs, of the Printing Industries of America.  Lyons is the association's chief lobbyist, overseeing the department's legislative, political and external affairs strategies.  In her keynote, she will outline the differing legislative visions held by President Obama and the new 112th Congress, and offer her informed opinion on whose vision may prevail on the critical issues at stake for the printing industry.  Because graphic communications leaders and lawmakers on Capitol Hill often share the same goals-in this case, a pro-growth economy-Lyons will further speak to what the industry as a whole can do to imprint its own pro-growth vision on Capitol Hill.

The keynote luncheon is one of several high-end educational opportunities available to attendees at the Vision 3 Summit.  At the conference, other management-level sessions will address a range of topics crucial to successfully running one's graphic communications business-whether an industry vendor or a service provider.  Participants will discover a wide range of educational sessions covering the economic recovery, future growth markets, and new-media marketing strategies and sales tactics, among other topics, and come away with information on real-world applications and 'best practices,' and learn how to implement them in their own businesses.  The Vision 3 Summit will also feature a variety of networking events, and a number of receptions and recreational outings will be available for attendees and spouses or guests.

The Vision 3 Summit replaces NAPL's, NPES' and Printing Industries of America's individual leadership programs, including NAPL's Top Management Conference; NPES' Industry Summit that included the PRINT OUTLOOK Conference and PRIMIR Spring Meeting; and Printing Industries of America's Presidents Conference.  Both NAPL and NPES will hold their individual board of directors meetings in conjunction with this conference.  NPES additionally plans to hold PRIMIR committee meetings.

While the first co-produced conference by NAPL, NPES and Printing Industries of America, the Vision 3 Summit is not the first joint venture between the three organizations.  NAPL, NPES and Printing Industries of America also co-own the Graphic Arts Show Company (GASC), which produces the popular industry GRAPH EXPO and PRINT exhibitions.

For more information about the Vision 3 Summit, or to register for the Conference, visit: www.vision3summit.org. For all of the pre-event updates and news follow the Vision 3 Summit community online at: Facebook.com/Vision3Summit; Twitter.com/Vision3Summit; and Youtube.com/Vision3Summit.