Pasadena, Calif. - Avery Dennison today announced the launch of its latest ultra-high frequency RFID inlay, the AD-232. It is ideal for item-level tracking of assets, retail goods including apparel, and many other applications where close proximity or stacking of goods is required. It is designed to perform exceptionally well on difficult-to-tag items such as denim apparel.

Using NXP Semiconductors' latest EPC Gen 2 integrated circuit, the G2iL, the AD-232 inlay is designed to provide global performance in the 860-960 MHz UHF band, with balanced performance across a wide range of applications. The AD-232 has an antenna footprint of 70 mm x 14.5 mm and fits nicely into a 3-inch wide RFID label.

"We are proud to partner with Avery Dennison RFID with our latest UCODE G2iL series IC, which offers excellent read range and unique features such as tag tamper alarm and privacy modes," said Chris Feige, General Manager Tagging & Authentication, NXP Semiconductors. "The high chip sensitivity allows for small tags and great performance in high tag population. Our close strategic relationship brings forward solutions that address a host of applications where high and reliable read rates are a must."

"We are excited to add another product to our best-in-class UHF product portfolio," said Maggie Bidlingmaier, global sales and marketing director for Avery Dennison's RFID division. "NXP is a strategic silicon partner with us, and their latest G2i chip technology is enabling us to address new market opportunities and growth segments with a new suite of new inlays."