Webinar features industry web site review, hosted by WhatTheyThink, sponsored by GMC

Lexington, Kentucky USA - WhatTheyThink.com today reported that nearly 300 industry professionals registered to attend a free printing industry educational webinar. Does your web site make the grade? Lessons you can learn from an industry web site review. The session was led by WhatTheyThink contributor and Original Thought LLC CEO Bob Lieber and sponsored by GMC Software Technology The event was held November 10th, 2010.

Access to the webinar archive is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“There is only one real way that potential customers can do an apples-to-apples comparison of your business versus competitors…and that is to look at your respective websites,” said Lieber. “This session offered valuable insight to what works—and what doesn’t—on printer web sites, as well as creative ideas from outside the industry.”

Bob Lieber, CEO of Original Thought LLC and a WhatTheyThink contributor, has worked extensively with companies inside and outside the printing industry on how to transform and position their businesses for significant growth.

“The polls Bob included in this session demonstrated the need for an educational webinar of this nature,” said Randy Davidson, President, WhatTheyThink. “When asked how webinar attendees evaluate their own web sites, 38% said ‘our site does a decent job of telling our story,’ but an equal percentage reported ‘our site needs work; it isn’t helping us right now’. We appreciate the fact that GMC Software Technology is sponsoring this important session, allowing us to make it available at no charge.”

Lieber’s top recommendations for making web sites effective include:

• Track where visitors come from
• Make sure your site loads fast
• Google is the new home page; make sure you can be found
• If you are a printer, make sure you don’t call yourself something else—or if you do, be consistent.

About GMC Software Technology

GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. Visit us at www.gmc.net.

GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2009, Xplor International awarded the company “Technology Application of the Year” for a second year in a row. In 2008, the European Digital Press Association (EDP) named GMC “Best Special Application Software of the Year.”

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. Visit us at our web site.

About Bob Lieber

Bob Lieber is founder and CEO of OriginalThought LLC, a marketing strategy and services firm, creating "original solutions to chronic industry and consumer problems™". Industry expertise is diverse, including technology, health care, financial services, consumer packaged goods and graphic arts.

OriginalThought helps companies who are at a moment of transformation or significant change. Services include strategies to position/reposition the enterprise, as well as the design of new products, services, divisions, business models and growth initiatives.

Bob has over 25 years experience in integrated marketing and has served as the CEO of several consulting, marketing services and communications companies. He has created breakthrough marketing strategies and solutions for clients such as Abbott Labs, CIGNA, Coach, Comcast, Fujifilm, Indigo, Johnson & Johnson, JP Morgan Chase, MasterCard, Mercedes-Benz, Pfizer, Procter & Gamble and Xerox, to name just a few.

He has Bachelors in Business Administration from Washington University in St. Louis, MO and is a frequent industry speaker. Bob has served as a guest lecturer at George Washington University; the Fashion Institute of Technology; the New Product Innovation, Design & Development Conference for Health Plans; the Print CEO Forum and OnDemand.

Bob is also a director for the new media not-for-profit, Luminescence Media Group.

Lieber can be reached at [email protected].