Newton, Massachusetts – Questex Media, producers of the On Demand 2011 Exposition today introduced the Publishing Xchange educational event, scheduled to debut at next year's show (March 22-24 at the Walter E. Washington Convention Center, Washington DC). The conference targets the $300 billion publishing market, and analyzes the business opportunity presented for publishers, marketers and digital service providers who possess the understanding and capabilities to serve the multi-media needs in demand. The Publishing Xchange will bring together the industry's more innovative service providers with many of the most revered experts to collaborate in an educational forum. This collaboration will allow for the open sharing of experiences and ideas, to the benefit of all in attendance.
 
Dave Zwang Quote
 
"Cross-Media Publishing is no longer an option afforded the ultra-creative," notes Conference Chair and industry veteran David Zwang. "Today it's quickly becoming the standard requirement in every vertical market of publishing. The advent of eMedia channels (such as searchable web, tablet, mobile, social media, email, etc.) supplements the demands once dominated by commercial printing. Regardless of whether it is publishing for profit (as in magazines and newspapers) or as a function of marketing and sales support, the need for pinpointed and timely messaging has become mission critical."
 
"With the advent of the Publishing Xchange, Questex has created a venue where participants share their real-world experiences, roadblocks, work arounds, and success stories. Supported by maybe the best expert panels ever assembled in this market, attendees have an opportunity to soak in ideas, concepts, and working strategies that will bridge their business forward to new markets, new revenue streams and a brighter long-term outlook."
 
Who Will Benefit
 
The bringing together of publishing professionals, content providers, and marketing professionals makes sense for one reason: they all share many of the same issues. In addition, many of the tools and processes are also very similar (if not the same). That's why this conference will be educationally rewarding for:
 
- Magazine, Book and Self Publishers
- Corporate Marketing Managers
- Ad and Design Agency Executive and Art Directors
- In-Plant Print Professionals
- Commercial Printing Production Managers
- Graphic Designers
- and Digital Content and Service Provide