Lancaster, OH - The Cyril-Scott Company, a Consolidated Graphics company , announced today that Joseph Tirschfield has joined the company as director of Pre-Press Technology.  Tirschfield, an industry-recognized color management and pre-press technology professional – and certified G7 Expert – will lead the implementation of G7 color management certification at Cyril-Scott.

"Joe has an unsurpassed reputation for superior quality and innovation in the in-line direct marketing industry and we are delighted to welcome him to our management team," said Matt Coltharp, president of Cyril-Scott.  "The knowledge and experience that Joe brings to Cyril-Scott is a perfect complement to our ongoing quality improvement initiatives. With Joe's leadership, we intend to become a qualified G7 Master Facility in 2011."

In addition to G7 certification, Tirschfield will be responsible for supervising day to day pre-press activities at Cyril-Scott.  This will include training employees in the function and operation of new equipment and technologies that will be implemented throughout the G7 certification process.

Most recently, Tirschfield was director of Pre-Press Operations at Sandy Alexander in St. Petersburg, FL, since 2001, where he successfully implemented G7 color management and obtained certification for the company.  Beyond G7, Tirschfield's experience has also included numerous pre-press management and quality-improvement initiatives, including the migration from conventional screening technologies to exotic screening technologies such as Stochastic and Concentric.

Tirschfield currently serves as co-chairman for the Digital Image Submission Criteria (DISC) committee of IDEAlliance, the non-profit industry organization that develops, educates, and validates best practices in publishing and information technology – including G7.  G7 is a standard definition of grayscale appearance and a calibration method for adjusting any CMYK imaging device to yield a visual color match between different imaging systems.