Palo Alto, California – Who knew that paper and printing could be interactive? And sometimes all it takes is a groove to create results that have impact and interest.

PaperSpecs' latest free webinar, "In the Groove: Scoring and Folding Creatively," will help you master the power of print when two of the industry's most creative and knowledgeable minds reveal the powerful potential of scoring and folding.

Based on the contents of Sappi Fine Paper North America's just-released fourth edition of The Standard, Scoring & Folding, guest speakers Kit Hinrichs, founder of Studio Hinrichs, and Trish Witkowski, chief folding fanatic at the online community foldfactory.com, will show how scoring and folding can help designers organize information, afford new creative options and achieve more successful printed communication.

"Scoring and folding is a practical necessity to many designers," says Sabine Lenz, founder of PaperSpecs.com. "But these often ignored, I'll-think-about-that-later finishing processes are so much more – and something we should actively incorporate into the beginning of any creative planning!"

Hinrichs and Witkowski will deliver practical tips, creative techniques and sage advice for using folds to their best advantage:

How scoring and folding inspires great design
How paper's characteristics affect scoring and folding
When you need a specialist for that exotic fold
How folds help your marketing message tell the right story
If you want to learn how scoring and folding can be the creative solution you may have overlooked, then don't miss "In the Groove: Scoring and Folding Creatively."

As a special bonus, all attendees will receive a complimentary copy of The Standard #4, Scoring and Folding. While we cannot guarantee the delivery date, if your registration is received before midnight, November 10, 2010, we will make every effort to get the book to you in time for the webinar.

This webinar is free thanks to the generous support of Sappi Fine Paper North America.