Amsterdam – Van Gennep, publishing workflow systems leader, and ADAM Software announce a partnership to deliver a DAM-based, end-to-end workflow publishing platform. The seamless integration of the company's solutions will provide users with a coherent and easily deployed approach to digital asset management, business process management and multi-channel publishing workflows.

Today's publishing industry is undergoing a multi-channel revolution, where each message or publication needs to be repurposed for delivery through a variety of channels. This is creating enormous pressure to develop publishing processes that deliver to multiple destinations, while efficiently reusing digital assets to speed up workflows, reduce redundancy and improve consistency. ADAM Software and Van Gennep – Media Automation Consulting BV are among the first important industry players to recognize fully this trend and to work on a seamless integration of their software systems that will span these workflow requirements.

Van Gennep and ADAM Software are industry leaders in their respective fields of DAM/business process management and flatplanning/editorial management systems, and are ideally suited to deliver on this strategic partnership. Van Gennep produces one of Europe's leading publishing systems, with a well established position in the editorial market and high-profile customers such as Bauer Media Group (Germany, France and Spain), Groupe Prisma Presse (France) and Reader's Digest International (worldwide). ADAM Software's enterprise-level DAM/business process management system is recognized as an industry-leading solution and is used by companies such as AB-InBev, Britvic, Microsoft, LEGO, McCann Erickson, Sanoma Magazines, Elopak, and more.

Pieter Casneuf, CEO at ADAM Software, says: "The strategic alliance of ADAM Software and Van Gennep will provide a major boon to the publishing industry. With a highly efficient workflow geared towards the growing necessity of multi-channel publishing and asset reuse, publishers will gain complete and unprecedented control of their publishing processes in a way that both simplifies and improves on current processes."

With reuse of digital assets fast becoming an essential requirement of editorial publishing workflows, there is a clear trend towards DAM systems expanding as digital asset-driven business process systems that can deliver on ever-more complex publishing needs. ADAM Software has already taken the lead in this field with two previous strategic partnerships with ESKO (DAM and Packaging) and SDL Tridion (Web Content Management and DAM).

Ton van Gennep, CEO at Van Gennep, says: "This partnership between ADAM Software and Van Gennep will provide first class product integration between both software vendors, allowing for better use of assets and a faster, more controlled execution of editorial workflows. This, in turn, will lead to real cost savings and faster times to market, even when delivering to complex multimedia channels."

The first phase of the ADAM and Van Gennep partnership has already been completed, the two companies having delivered a number of joint installations (including Sanoma Magazines) which aligned both software platforms to exchange assets between the editorial and DAM systems. In early 2011, a new version of PlanSystem will become available, fully compatible with the ADAM v4 platform. In the second half of 2011, Van Gennep will deliver the next version of PlanSystem – PlanSystem version 5 – that will make use of ADAM's full functionality and make PlanSystem the first editorial system powered by a DAM system engine, offering customers end-to-end control of all their publishing channels, including print, online (web, mobile, etc.) and broadcast.