Newton, Massachusetts – Questex Media, producers of the On Demand 2011 Exposition today announced the appointment of David Zwang as Conference Chair for Publishing Xchange educational event at next year's show (March 22-24 at the Walter E. Washington Convention Center, Washington DC). Publishing Xchange is a two and a half day conference program, beginning on the 22nd, which will transcend digital tools and workflows to address new and creative ways market leaders are overcoming industry publishing and business challenges. Zwang has been a leading analyst and consultant in the publishing and printing industry for almost 40 years, and is renowned worldwide for his technical understanding and application of sophisticated processes.

Dave Zwang Quote
"Publishing Xchange is being developed to go far beyond digital tools and technology," notes Zwang. "The aim is to help publishers, marketing communication content providers, graphic designers, ad agencies, and commercial and in-plant printers build a stronger roadmap to success. By exploring dynamic new business and process strategies, as a group, they'll understand more than how to survive, but how to prosper over the next challenging decade. We've engineered this conference to be an interactive discussion of the latest market dynamics as they relate to real-world processes and technologies. In the end, it's about achieving maximum return on efforts and investments, while utilizing the most effective and efficient new media channels and platforms. This truly will be truth from the trenches."